The magazine industry is ever evolving, especially with increasing prominence of the online space. For the Weekend Journals publication in particular, copies are published annually and priced at £15 and in keeping with the aesthetic quality of the publication, adverts are not included within the copies. At present, the website is solely used for customers to purchase copies of the travel guides. 

Whittaker (2008) explains that it is ideal for a website to drive readers to the magazine and vice versa. In the future, Weekend Journals could utilise their website, as demonstrated in this project, to showcase to visitors the type of content they would find in the print editions to drive them to  purchase the printed copies. This increase in revenue would enable the brand to invest in the publication such as by hiring more writers to facilitate the publication increasing to a biannual rather than annual release therefore increasing advertising revenue from print.

Bibliography & References:

Image: Burst (2017) Person Using Laptop Computer. [Online Image] Available from:<https://www.pexels.com/photo/adult-books-business-coffee-374016/>%5BAccessed 8 March 2020].

Weekend Journal (n.d.) Weekend Journals. [Online] Available from:<http://www.weekendjournals.co.uk>[Accessed 3 March 2020].

Whittaker, J. (2008) Magazine Production. London: Routledge.