According to Bradshaw (2017) SEO, an acronym for search engine optimisation, “is the practice of optimising your content so that search engines can best understand it and are more likely to suggest it in response to a relevant search query” (p.85). This then allows for the site to be found and visited with significant ease, therefore increasing traffic to the site. 

As Enge et al. (2015) explain, when a request is placed in a search engine, automated robots then ‘crawl’ through the web to find relevant pages which are then presented on a SERP (search engine results page). The relevance of a web page is determined by the extent to which the content of the page and its HTML matches the key words in the search request. Some of the key words for my project would be: Yorkshire, Travel, Haworth, Brontë and Skipton.

Bibliography & References:

Image: Markus Spiske (2019) Background computer display [Online Image] Available from:<https://www.pexels.com/photo/creative-internet-computer-display-2004161/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels>%5BAccessed 8 March 2020].

Bradshaw, P. (2017) The online journalism handbook. skills to survive and thrive in the digital age. 2nd ed. Abingdon: Routledge. 

Enge, E., Spencer, S. M. and Stricchiola, J. (2015) The art of SEO: mastering search engine optimization. 3rd ed. Beijing : O’Reilly.