Stylist magazine is a consumer publication that is both printed and online. In print and on the website, the content remains mostly the same and there are only slight variations in how the content is presented.

Whittaker (2008) explains that “the ideal is that the magazine drives readers to the web site, while the web site, in turn, drives some of its visitors back to the magazine” (p.170). Hence, it cannot be optimal for the website to be so similar to the magazine as this would eliminate the need to print the magazine. “Readers who are more than happy to peruse page after page of features in a glossy magazine are not willing to do the same online” (Whittaker, 2008, p.170). Therefore, pushing online content such as podcasts and video or offering articles that are unique to the website would be beneficial to the brand by helping them to keep up with competitors while engaging the audience.


Bibliography & References:

Image: Screenshot of Stylist website home page, taken on 8th March 2020.

Stylist (n.d.) [Online] Stylist magazine. Available from:<https://www.stylist.co.uk>[Accessed 21 February 2020].

Whittaker, J. (2008) Magazine Production. London: Routledge.