This fashion story featured on the Topshop blog, showcases 5 techniques for adapting your style from winter to spring.

Accompanying each of the 5 subheadings is an image with Topshop products, photographed alone rather than on a model,  to demonstrate to the reader how clothing and accessories from Topshop could help them execute the 5 looks.

A simple yet effective way that this fashion story could be enhanced for multimedia distribution would be to create a video. Bradshaw (2017) details the four ways in which video can  be used: “to illustrate a story”, “to add to a story”,” to distill a story” and “ to tell a story,” (p.221.). In this instance, a video could be created of models wearing the clothing that is pictured to show the customer the fit of the clothing, different angles and to inspire them for how they could look or feel in the clothing, would illustrate the story as well as adding depth to the existing text and images.

Bibliography & References:

Image: Screenshot of the article on the Topshop blog, taken on 8 March 2020.

Bradshaw, P. (2017) The online journalism handbook. skills to survive and thrive in the digital age. 2nd ed. Abingdon: Routledge.

Topshop (n.d.) Topshop Blog. [Online] Available from:<https://www.topshop.com/blog/2020/03/5-simple-ways-to-transition-your-winter-wardrobe-pieces-to-spring>[Accessed 3 March 2020].

Whittaker, J. (2008) Magazine Production. London: Routledge.