According to Whittaker (2008) the magazine market is split into three sections: consumer, business to business (B2B), and contract. 

Consumer magazines provide their audience with “information, advice and entertainment which relate to the time when they are not at work” (McKay, 2004, p.26.). One current UK online consumer fashion magazine is Vogue as the content on this site is written for the general public (rather than for professionals) and covers an array of subjects including fashion, beauty and lifestyle.

B2B magazines have audiences of a “specific profession” (Whittaker, 2008, p.18.), an example of a current UK online fashion B2B magazine would be The Business of Fashion as the content is written by those within the fashion industry for other professionals within the industry.

Contract magazines are created by brands, and the audience for these magazines are those who have interest in the brand such as it’s employees and customers (Whittaker 2008). The Topshop online magazine on their website is a current UK online contract fashion magazine.

References & Bibliography

Image: Kaboompics (2015) Stack of magazines. [Online Image]. Available from:<https://www.pexels.com/photo/stack-of-magazines-6664/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels>%5BAccessed 15 March 2020].

Bradford, J. (2015) Fashion journalism. London: Routledge.

McKay, J. (2004) The Magazines Handbook. 2nd Ed. London: Routledge.

The Business of Fashion (n.d.) [Online] The Business of Fashion. Available from:<https://www.businessoffashion.com>[Accessed 13 February 2020].

Topshop (n.d.) Topshop: The Magazine. [Online] Available from:<https://www.topshop.com/en/tsuk/category/magazine-3934038/home>[Accessed 13 February 2020].

Vogue (n.d.) Vogue UK [Online] Available from:<https://www.vogue.co.uk>[Accessed 13 February 2020].

Whittaker, J. (2008) Magazine Production. London: Routledge.